Santa Anita Park, The Stronach Group
Santa Anita Park, home to the thunder and grace of the thoroughbred, rests firmly in the annals of horseracing history. In 2013, the park needed an update to its existing branding and signage and Infinite Scale was asked streamline and consolidate the system while paying homage to the Art Deco of the buildings themselves. Beginning by creating a new and standardized typeface, Infinite Scale established a brand standard for all signage within the facility, crafted a new map, built out cleaner sign presentations, and developed a signage master plan to ensure the legacy of the park is supported with brand consistency.
Whether for the Breeders’ Cup or the Santa Anita Derby, Santa Anita Park’s new signage package ensures the permeates throughout the events.