Ralph Wilson Stadium, Buffalo Bills

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Rock Solid

Memorial Stadium, affectionately known as the "Rock Pile" (as it fell into disrepair), was replaced by Ralph Wilson Stadium in the mid 1970s and served as the primary inspiration for the design of the stadium signage and overall stadium branding. The main objective of the renovation was to use large scale and the Rock Pile concept to guide the eye away from the 70s-inspired architecture and ensure a more lively and team-branded experience for the fans. Infinite Scale designed a system that focused on the angles and irregular geometry of this concept to create the signage panels and graphic patterns for the concessions and wayfinding on the interior and exterior of the building. A two-color quadrant system utilizing the Bill’s signature red and blue was integrated to cut the stadium into Northern and Southern sides, giving the venue a unique look while helping fans identify their location easily. Team stores, signage, large-scale exterior pylons, sponsor activation, and even the team locker room took on this new look for the 2014 season.

Once a fairly under-branded and monotone space, Ralph Wilson Stadium began the new season with a fresh look worthy of the Buffalo Bills.

71,857

Seating Capacity

Buffalo

New York

SERVICES PROVIDED

Brand Activation

  • Brand Strategy
  • Venue Theme

Signage Systems

  • Signage Master Plan
  • Comprehensive Sign Plan
  • Wayfinding
  • Food + Retail

Environmental Graphics

  • Team + Venue Integration

Partner Integration

  • Sponsor Activation