Petzl US Headquarters, West Valley City, Utah

Petzl U.S. Headquarters - Salt Lake City, Utah
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Petzl U.S. Headquarters - Salt Lake City, Utah

Brand Ascension

Petzl began with one simple passion – exploration – the exploration of vertical terrain seemingly too high or too dangerous to climb, and the exploration of dark environments such as night-cloaked single-track or darkened caves. When it came time to deck out their new U.S. headquarters in Salt Lake City, Utah, Petzl asked Infinite Scale to help infuse their space with the essence of their brand. The design of the space was built around the concepts of verticality and light, the building blocks of the Petzl brand. The package includes identification signage, a cairn sculpture, custom door handles crafted from Petzl ice axes, the Petzl Story (museum experience), custom type treatments and restroom icons, and tasteful infusion of climbing gear into displays.

The U.S. Petzl Headquarters reflects the deeply rooted beliefs and passions of the brand itself – to explore the impossible and ascend the un-climbable. 

West Valley City

Utah

84 Years

Covered History

SERVICES PROVIDED

Brand Activation

  • Brand Strategy
  • Brand Identity + Guidelines

Signage Systems

  • Signage Master Plan

Environmental Graphics

  • Hall of Fame