Integris Health Thunder Development Center, Oklahoma City Thunder
Oklahoma City Thunder
With a slew of fresh, young talent and a new home to showcase their skills, the Oklahoma City Thunder rolled into town and made an immediate impression on the fans. Established with the fan base, it was time to get to work on a new training center worthy of the franchise. Infinite Scale was asked to create the atmospherics for the new Integris Health Thunder Development Center. Rather than focusing on a single star player, the concept was to focus instead on the team as a whole. Player imagery throughout the facility shows players helping each other up and committing acts of selflessness, camaraderie, and teamwork, ensuring the feeling of community permeates throughout the facility. Team branding and sponsor integration complement the team's values in forms from subtle textures reflective of basketball sport equipment to overt chrome team logos.
From the front office to the locker room to the practice court, team branding combined with the team’s attitude and core values are consistently reinforced.