NHL Stadium Series, Coors Field, 2016
Hockey in the Mile-High City
The Colorado Avalanche played host to their former division rival, Detroit Red Wings, at Coors Field as part of the 2016 Coors Light NHL® Stadium Series. The two teams rekindled their old rivalry in an epic Alumini Game Friday night followed by a competitive Stadium Series game Saturday night, with the Detroit Red Wings taking the lead with only a minute left.
This series needed a design package that would bring the beauty of Colorado and energy of hockey to life, providing an electric atmosphere for the fans. Infinite Scale created a graphic system inspired by the mountain peaks and nature of Colorado that consisted of graphic elements emulating rock, shards of ice and rays of sunlight.
Coors Field was transformed into a Colorado-inspired hockey event that captured the landscapes of the mile high city, the vigor of hockey and proved to be an unforgettable experience for the fans, players and coaches.