NHL All-Star Game, Staples Center, 2017

Staples Center, exterior
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
NHL All-Star Game
1 / 30

Staples Center, exterior

Sky Full of Stars

For the sixth year in a row, Infinite Scale, in partnership with the NHL creative service department, designed the look + feel of the 2017 NHL All-Star Game at Staples Center. A nod to the glitz and glamour of host city, Los Angeles, Infinite Scale created a celebratory Art Deco inspired glittery gold motif that extended from the venue to the surrounding hotels and Fan Fest. 

Dimensional player pucks lined the stadium and provided photo opportunites for fans of all ages and contributed to the festive feeling surrounding Staples Center. 

SERVICES PROVIDED

Brand Activation

  • Brand Strategy
  • Venue Theme

Environmental Graphics

  • Look + Decor