McCormick Place Event Center, DePaul University
Home to a Community of Blue Demons
Host to a range of major events and connected to the largest connection center in North America, McCormick Place Event Center is more than just a basketball arena, it’s a community gathering place and an iconic architectural accomplishment. When Infinite Scale was asked to integrate the Blue Demon’s team brand into the venue, one word came to mind – impact. With the scale and importance of the building, and considering that the structure incorporates open corners and large expanses of glass (allowing passers-by to catch a glimpse of the interior), the design needed to be big, bold, and memorable while paying homage to the city and not overcoming the space. The space was designed to be flexible for events in the off-season while incorporating permanent DePaul branding to infuse the venue with the essence of the team.
The result is a clean and contemporary look that includes the Chicago skyline on the court (and viewable by both fans and cameras), DePaul team colors that jump off of the natural colors of the building, and a diagonal motif that creates movement and plays off the DePaul italic logo. From the Wall of Fame to the Demon Deck, to the court itself, McCormick Place is an ideal combination of restraint and bold, high-intensity branding.