Homestead Miami Speedway, International Speedway Corporation
Chase for the Sprint Cup
As home of the final and championship race of NASCAR’s Chase for the Sprint Cup, Homestead Miami Speedway continuously strives to create an experience worthy as one of the nation’s premier motorsports facilities which includes a multitude of year-round events.
Infinite Scale was engaged during an architectural master plan for midway realignment, enhanced entry points, guest tram system and extensive site work which included the purchase of additional property to facilitate improved traffic flow and parking areas.
A Comprehensive Signage Plan (CSP) was created to accompany the development and rezoning efforts. The CSP is an invaluable tool, approved by and filed with the City of Homestead, which defines wayfinding sign types, sizes, fabrication methods, locations as well as event branding parameters. The CSP defines all the above parameters and facilitates ease of City approvals for a property with a large, phased project scope.
In the process of creating the CSP, Infinite Scale also provided a complete brand integration and signage schematic package. The design solutions utilized a vibrant color palate with “championship” inspired graphics that reflected the unique South Florida culture.