Vivint Smart Home Arena, Utah Jazz
Renewed Energy for the Jazz
2015 Update: Utah Jazz announces a new naming rights partner. Infinite Scale worked directly with Vivint Smart Home and the Utah Jazz to develop and integrate the new brand.
Northern Utah, home to world-class ski resorts, thousands of miles of pristine trails, and multiple mountain ranges, is home to only one historic, professional sports team – the Utah Jazz. As such, the team is worshipped in their hometown of Salt Lake City, a franchise as true to the heart of Utah culture as the founding pioneers. However the home of the team, Energy Solutions Arena, needed a fresh look to follow changes to their team brand, including their logo and team colors. Infinite Scale was asked to provide branding and signage for the Hall of Fame (Hotrod Hundley Media Center), inner bowl, concessions and wayfinding, exterior graphics, media area, and their fan activation area – Jazz Town. Including the corporate partner Ford into the design was a must as was re-energizing the arena with the new look. Infinite Scale created a graphic language that combined the traditional yet active aesthetic of the team with a striped mountain theme to provide not only a seamless and dynamic way to incorporate brand and sponsor messaging, but also a connection to the beautiful landscape of Northern Utah.
The resulting system is one that is unique to the team and the region that feverishly follows it, one that brings team colors and logos together with a local flare, infusing the Jazz with Utah and Utah with the Jazz.