Dolphins Cycling Challenge, Miami Gardens, Florida
Branding the Challenge
Managed by the Miami Dolphins, the Dolphins Cycling Challenge (DCC) is a two-day, tri-county charity cycling event dedicated to raising funds for life-saving cancer research at the Sylvester Comprehensive Cancer Center at the University of Miami. Infinite Scale was selected as the brand consultant and design team for a suite of logos, brand guide, stationary, advertising plan, cycling kit, website look and feel, and event graphics. The result was a cohesive look and brand integration model across all presentation mediums. The year the new brand was launched, DCC had its most successful year to date, raising over $2.5 million for cancer research in Southern Florida.
Infinite Scale is always honored and humbled to be a part of the sport experience. Opportunities such as the DCC truly take this experience to the next level and help define one of Infinite Scale’s core values - #ItsBiggerThan.