College Football Playoff National Championship, University of Phoenix Stadium, 2016
The Show Down
It is the biggest achievement in college football and we are proud to be a part of it.
At the 2016 College Football Playoff National Championship game, the No. 1 seed Clemson Tigers and the No. 2 seed Alabama Crimson Tide came face to face at University of Phoenix Stadium in Glendale.
Infinite Scale was asked by the College Football Playoff to design the look + feel of this landmark event. Our designs extend from airport arrival, through the host city, to their culmination at the stadium – creating a complete branded environment for fans, students, and athletes.
Evolving the graphic system we developed for the 2015 National Championship, this year's designs introduced specialty metallic materials and gradient graphic elements. Unique patterns were created to represent each team and dimensional big hits spanned the entire host city creating a system that was both familiar and fresh.