College Football Playoff National Championship, University of Phoenix Stadium, 2016

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The Show Down

It is the biggest achievement in college football and we are proud to be a part of it.

At the 2016 College Football Playoff National Championship game, the No. 1 seed Clemson Tigers and the No. 2 seed Alabama Crimson Tide came face to face at University of Phoenix Stadium in Glendale.

Infinite Scale was asked by the College Football Playoff to design the look + feel of this landmark event. Our designs extend from airport arrival, through the host city, to their culmination at the stadium – creating a complete branded environment for fans, students, and athletes.

Evolving the graphic system we developed for the 2015 National Championship, this year's designs introduced specialty metallic materials and gradient graphic elements. Unique patterns were created to represent each team and dimensional big hits spanned the entire host city creating a system that was both familiar and fresh.

2015 Events

Sports Business Event of the Year





2nd Ever

National Championship


Undefeated Season

Heisman Winner

Derrick Henry


15 National Championships


Total Attendance


Environmental Graphics

  • Look + Decor

Partner Integration

  • Sponsor Activation