Billie Jean King National Tennis Center, United States Tennis Association
Tennis at its Best
Tennis is a game of fierce precision, blistering speed, and an unimaginable level of endurance. Working in conjunction with the United States Tennis Association, Infinite Scale created the overall wayfinding master plan for the campus as well as new, fresh environmental graphics in 2013 for the U.S. Open at the Billie Jean King National Tennis Center. Utilizing crisp angles and a clean color pattern, Infinite Scale created a wayfinding system and signage package that brought both the power of tennis and the USTA and U.S. Open brands to life.