Alex Smith Sports Performance Center, University of Utah
Respect The Process
Infinite Scale’s work with the University of Utah has extended many years with many sports, so we were thrilled to be brought in for another project to update the Alex Smith Sports Performance Center.
This particular training center required a unique approach in that it is housed in the Spence and Cleone Eccles Football Center, in which some of our previous design work lives. We were tasked with creating a unique and fresh look for this specific area that would fit cohesively into an already branded and established larger training center.
We worked collaboratively with the coaches and athletic staff of the University of Utah to develop an inspiring branded system that integrated seamlessly into the equipment and purpose of the space while adding a level of Ute pride. As with our approach to all collegiate facilities, the recruiting path had to be considered as we design a space to show off the strength of the program and its commitment to the future. Traditional permanent brand elements were mixed with digital elements to allow for current showcases such as records being held and seasonal messaging. Bold typography treatments featuring key principals of the athletic programs were used throughout the space to remind and inspire.
It has been exciting to witness how the new facility has already inspired and helped many student athletes to train and grow with the program they are committed to.