NHL Stadium Series, Dodgers Stadium, 2014
Hockey on the Beach
Southern California - home to an endless summer, white sandy beaches, and the rolling blue Pacific - was about to become the new home of outdoor hockey, for the first time ever. Set to the backdrop of the timeless Dodger Stadium, the NHL Stadium Series was coming to Los Angeles and they needed a design package that brought the city and the region to life at the event. Infinite Scale combined California-inspired graphics with hockey elements to create a look and feel never before seen at a hockey event. Rich oranges and blues brought the color palette of the region to life, and cityscape imagery embedded in player silhouettes ensured Los Angeles loomed large. From player dugouts and gate entries to an on-field volleyball court and KISS stage, the design wrapped the stadium in the hues of L.A. and created a hockey event unlike any other before it.
Beach imagery, piers, sunsets, crashing waves, palm trees, and the reflections of the sun rippling on the water – it was an NHL vacation.