NHL Heritage Classic, BC Place, 2014

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BC Place

Vintage Hockey in a Modern Setting

Canada’s connection to the sport of hockey is so close that the two are practically synonymous. One can hardly conjure an image of our neighbor to the North without imagining a puck being chased across a frozen pond or the classic teams that gave the NHL it’s start – the Vancouver Millionaires and Ottawa Senators to name a couple. Infinite Scale designed the décor package for the NHL Heritage Classic with the deep history of hockey in Canada at the top of mind. The system consisted of classic and vintage-inspired imagery to pay homage to the tradition of the sport and the legacy of the game. Larger-than-life banners, pennants, and tunnel treatments featuring classic renderings of hockey gear and iconography transformed the modern facility that is BC Place into a timeless hockey arena.

Historic Canadian Pacific Railway Posters, the Vancouver Police Seal and the Vancouver skyline all came together to create the look and feel of this grass-roots inspired event.

Vancouver

British Columbia

54,194

Total Attendance

SERVICES PROVIDED

Brand Activation

  • Brand Strategy
  • Brand Identity + Guidelines
  • Venue Theme

Signage Systems

  • Wayfinding

Environmental Graphics

  • Team + Venue Integration
  • Look + Decor