Pac-12 Championship Football Game, Sun Devil Stadium, 2013
Transforming Sun Devil Stadium
In 2013, the Pac-12 Championship Football game was played at Sun Devil Stadium, one of the more recognizable fields in college football thanks to the amount of team branding in the stadium. Infinite Scale was tasked with transforming this distinctive venue to reflect the white and blue color scheme of the Pac-12 brand and bring the sponsors to life amidst the colors of the host, Sun Devils, and their challenger, Stanford. As well, the Pac-12 had changed their brand logo and it was of the utmost importance to prominently display the new mark with its more prominent shield and football-inspired shape. The result was an overhaul rarely seen in such events. The media, the fans, and the teams were overtaken by the complete transformation of the stadium. Pac-12 and sponsor branding, field walls, inner bowl signage, and event graphics were utilized to create an all-encompassing championship experience.