Pac-12 Championship Football Game, Stanford Stadium, 2012

UCLA vs. Standford
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UCLA vs. Standford

Stripes of Excellence

When the Stanford Cardinal's and the UCLA Bruins took to the field at Stanford Stadium on November 30, 2012, they were rushing toward the culmination of a rigorous and grueling season. Although the event location was not announced until six-days prior to the event, Infinite Scale was ready and waiting with a design rooted in “Band of Excellence” graphic elements and event overlay system. This design is derivative of the striping pattern commonly used in collegiate uniforms and speaks to the notion that the two teams had earned their stripes to play in this hallowed game. With a bold color system and layout, the look and feel of the game was driven by the heavy presence of the Pac-12 brand, team graphics, and sponsor recognition. 

Stanford

California

31,622

Total Attendance

SERVICES PROVIDED

Brand Activation

  • Brand Strategy
  • Brand Identity + Guidelines
  • Venue Theme

Environmental Graphics

  • Team + Venue Integration
  • Look + Decor

Partner Integration

  • Sponsor Activation