Pac-12 Championship Football Game, Autzen Stadium, 2011

Autzen Stadium
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Autzen Stadium

Band of Excellence

In 2011, as the Oregon Ducks were forging their way to an eventual Rose Bowl Championship, they would first have to get past the UCLA Bruins at the Pac-12 Championship. Held in Autzen Stadium in Eugene, Oregon, the Ducks had their fans cheering them on to an eventual 49-31 victory. Infinite Scale was asked to design the look and décor of the game and integrated the “Band of Excellence” into every aspect of the design. The band is a derivative of the striping pattern commonly used in collegiate uniforms and, of course, on the field of play itself. This graphic provided a bold integration method for the Pac-12 brand, the team brands, and the sponsors.

Eugene

Oregon

59,376

Total Attendance

SERVICES PROVIDED

Brand Activation

  • Brand Strategy
  • Brand Identity + Guidelines
  • Venue Theme

Environmental Graphics

  • Team + Venue Integration
  • Look + Decor
  • Event Graphic Overlay Guidelines