FedEx Orange Bowl + BCS National Championship, Sun Life Stadium, 2009
FedEx Orange Bowl, Miami
Miami, city of sun sizzle aqua-blue landscapes, was to be the host of both the 2009 FedEx Orange Bowl and the BCS National Championship. With the warmth and iconic image of the city itself in mind, Infinite Scale was tasked to design a comprehensive look and feel for both games, complete with a modular system capable of changing out the team graphics for each game. The result was a system that holistically infused the vibe of Southern Florida with the game of football, yet one that was diverse enough to ensure both games felt unique with the use of team and event graphics.
The design was best summed up in the splash graphic used throughout, a graphic that summed up many of the actions and reactions of the games, from the sweat of a gridiron warrior to the blast of orange juice from a student-athlete biting into a victory orange to the Atlantic surf itself.