Subject Matter

Evolving invention. A few years after Infinite Scale designed the original brand for Subject Matter, we are at it again not for a redesign, but to undo the design of the logo. Subject Matter is going back to basics and wants the mark to be opened up for greater use and interpretation. It has simplified the conversation-like bubble to a stark typographic look that symbolizes the vast spectrum of technical direction and project management services that Subject Matter provides to its clients.