Partners

Amy Lukas

Director of Events
Bio

Along with an acute and experienced eye for design, Amy is the organizational leader at Infinite Scale. One of the three founding partners, Amy has extensive background in making large and complicated events come to life, which has given her the expertise necessary to manage complex projects ranging from college championship games to NHL Stadium Series and Super Bowls. Amy's keen creative strategy and detail-oriented approach ensures every project achieves its objectives from all perspectives.

Amy’s passion for sport is both personal and professional. Before starting Infinite Scale Amy was the design project manager for the Look of the Games at the 2002 Olympic Winter Games in Salt Lake City, where she met her future Infinite Scale partners, Cameron and Molly. When she’s not working with clients, Amy lives an adventurous life running, mountain biking, snowboarding, and practicing yoga in Salt Lake City.

Education

University of Cincinnati – College of Design, Architecture, Art, and Planning – B.S.

Recent Projects

Inaugural College Football Playoff

Pac-12 Championship Game (2010-Present)

NHL Stadium Series – Los Angeles

NHL Heritage Classic – Vancouver

Cameron Smith

Creative Director
Bio

One of the founding partners, Cameron oversees the creative direction for every project at Infinite Scale. He approaches new projects from a holistic point-of-view, considering the inspiration, conceptual approach, and design strategy, as well as the venues, materials, and application of the design to the venues. The result is an all-encompassing system that is on brand, unique, and timeless.

Cameron’s love of sport and design breathes creative life into everything that he does. From hall of fame treatments to rethinking the wayfinding for a modern stadium, Cameron is focused on contemporary and modern techniques infused with the traditions and histories of the teams and the cultures of his clients. When he’s not living out his passions in the studio, he’s charging single-track or in his backyard - the Wasatch Front.

Education

University of North Texas - B.F.A.

Recent Projects

Kyle Field

NHL Stadium Series - Los Angeles

NHL All Star Game (2009-Present)

Metlife Stadium

Molly Mazzolini

Brand Integration Director
Bio

As Infinite Scale’s strategic branding expert, Molly is responsible for promoting not only the Infinite Scale brand, but also the multifaceted brands of its clients. She works directly with the clients and the Creative Council™ to determine the venue theme, brand platform, corporate partner integration layer and strategic collaborations to ensure consistent brand integration throughout the life of a project. Molly also manages the sustainability initiatives for the studio including the Rescale model that transforms event materials – vinyls and fabrics – into lifestyle products for its next generation of use outside of the landfill.

The Creative Council™, a collaborative way to approach to providing creative consultation to Clients, was first implemented during the 2002 Olympic Winter Games where Mazzolini set up a satellite office for the brand-management department that worked closely with 70+ sponsors and suppliers of the US Olympic Movement. Prior to that she was at the University of Kentucky athletics department specializing in media relations as a liaison between the coaches and the media.

In addition to project-based work on venues and events, Molly champions the business development and marketing efforts for Infinite Scale.

Education

Loyola University – B.A. Communication Studies

Westminster College – Masters of Professional Communications

Recent Projects

Levi’s® Stadium

Daytona International Speedway

Smoothie King Arena

Target Field

Team Members

Jim Baehr

Principal
Bio

As Principal and Senior Project Director at Infinite Scale Jim provides the foundation for each client project. As a trained graphic designer combined with an extensive background in working with architects, Jim brings an expert eye for the creative process together with an analytical approach to ensure that complex projects achieve both aesthetic and organizational success. Jim's simultaneous focus on the big picture, moving parts, and small details results in high-quality work and targeted budgets.

Jim spends his spare time admiring architectural elements such as the materials, finishes, lighting, and fabrication method. Through these passions Jim is driven to bringing voice and identity to sport venues, ensuring each project has a vibrancy and life all its own.

Education

California Institute of the Arts - B.F.A. - Graphic Design

Recent Projects

Levi’s® Stadium

Ralph Wilson Stadium

Daytona International Speedway

Miami Marlins Ballpark

Allie Ballweg

Designer

Matt Caldwell

Managing Director

Alex Campbell

Designer

Travis Clemens

Assistant Project Manager

Katie Clifford

Marketing Director

Danae Drebenstedt

Studio Assistant

Ryan Francis

Designer

Michael Gallagher

Assistant Project Manager

Alex Gennett

Designer

Maddy Hall

Designer

Chris Hexberg

Finance Director

Kari Langdale

Accounting Clerk

Geoff Lee

Board Director

Brian Murphy

Technical Director

Holly Nichols

Project Manager

Alisha Norman

Project Manager

Zach Norman

Design Director

Dan Phillips

Design Director

Tyler Rice

Senior Designer

Loran Sanvido

Designer

Kyle Skunta

Designer

Ben Stalker

Designer

Erin Stearns

Senior Designer

Barton Strawn

Project Manager

Kelli Tompkins

Assistant Project Manager

Darlene van Uden

Design Director

Beth Willman

Designer

Luke Pitcher

Brand Experience Manager

Join our team