Latest News

Molly Mazzolini named to 2016 Sports Business Journal Game Changers Class

Mazzolini is one of Infinite Scale’s three founding partners and its director of brand integration. She co-founded the Salt Lake City company in 2002 with partners Amy Lukas and Cameron Smith, spinning off of their design jobs at the 2002 Winter Olympics. 

“It was kind of a no-brainer,” Mazzolini said. “We had incredible resources from the Salt Lake Games and people who wanted to help us out. It all seamlessly started to come together.”

Together, the trio leads a company that has grown to 30 employees, all designing spaces at sports facilities tied to sponsor and team integrations, directional signs, halls of fame, and a variety of other services that fall under how fans experience a venue, Mazzolini said.

Infinite Scale’s current projects include Little Caesars Arena in Detroit, where its responsibilities include designing the naming-rights logo in conjunction with the pizza restaurant sponsor and Olympia Entertainment, parent company of the arena’s prime tenant, the Detroit Red Wings.

The firm recently completed its work at U.S. Bank Stadium, the Minnesota Vikings’ new home. Infinite Scale designed about 15 sponsor integration spaces inside that $1.1 billion facility.

All told, Infinite Scale has done work at 48 venues during the past 14 years. The company also designs branded elements for special events such as the Super Bowl, dating to the 2005 game in Jacksonville.

The firm’s first venue-specific client was BYU in 2004, with Infinite Scale designing the school’s hall of fame, a three-story museum featuring more than 100 years of sports history on campus.

“There was no place to bring it all together,” Mazzolini said. “There was memorabilia stored in janitors’ closets and under bleachers, even in [former BYU quarterback] Steve Young’s storage unit in Provo. I told [former BYU Athletic Director] Val Hale we were forever grateful for giving us a shot.”

— Don Muret

Past News

2017 College Football Playoff Recap

Infinite Scale's work plays a big part in creating an exciting atmosphere at the College Football Playoffs. This video recap provides a glimpse!

Cameron Smith featured speaker at SEGD Branded Environment Conference

Hear Infinite Scale Creative Director, Cameron Smith, discuss our work at Levi's Stadium and the 2016 COPA America Centenario.

Infinite Scale Partner Amy Lukas Named as 2017 30 Women to Watch

Utah Business, Merit Medical Systems, Inc. and Snell &; Wilmer are proud to announce the annual 30 Women To Watch!

U.S. Bank Stadium To Show Off Layers of Integration at Sports Venue Production Summit

Infinite Scale’s master plan captures spirit and values of the team and the community There will be a lot to see on the behind-the-scenes tour of the new ...

SBJ Readers Offer Trends to Watch in 2017

Molly Mazzolini talk to SBJ about coming sports industry trends for 2017.

Infinite Scale Profile-Utah Women in Business

Here is the latest in the series of conversations with inspirational Utah women in business. I’m Foreste Peterson. I set out to speak to the women behind the ...

Vikings, Value and Venues

Looking back over eighteen months of brand integration work for the Minnesota Vikings at U.S. Bank Stadium, both Jim Baehr, the project's principal and Zach Norman, the project's ...

Infinite Scale Small Business Tips

Molly Mazzolini provides tips to small businesses based on 14 years of experience as a Partner at Infinite Scale