Redefining the Fan Experience
From designing branded signage, graphics, and partner integration systems into the state-of-the-art Levi's Stadium to transforming BC Place into an homage to the tradition and history of hockey in Canada, Infinite Scale integrates the team, league, city, and partner into a holistic design experience.
San Francisco 49ers
Infinite Scale's newest project provides a canvas to collaborate with HNTB and the San Francisco 49ers for the sponsor integration layer of Levi's Stadium.
2014 NHL Stadium Series
For the NHL Stadium Series in Los Angeles, Infinite Scale took inspiration from the California landscape to transform Dodger Stadium. The orange and blue color palette represents the juxtaposition of warm, California nights and the Pacific Ocean, creating a sense of place within the stadium.
2014 Tim Hortons NHL Heritage Classic
For the NHL Heritage Classic, Infinite Scale focused on history. Larger-than-life banners, metallic window treatments, and vintage renderings of hockey gear and iconography created a fan experience steeped in tradition – much like hockey in Canada.
Gig 'em Aggies
Working with the Aggies and Kyle Field, Infinite Scale integrated the team and partner brands throughout the facility via wayfinding, signage, concession identities, fan experience areas, broadcast and press zones, a custom hall of fame, and partnership integration. When complete, Kyle Field will be the premier facility in college football.
Elevate the Experience of Sports
Infinite Scale is a design consultancy specializing in comprehensive solutions for the world's most attended venues and witnessed events. We integrate strategy, identity and design to touch every facet of the fan's experience. Our solutions help to make the spectacle of sports more enjoyable, memorable, accessible and distinctive, increasing the value of some of the world's most cherished franchises and brands.
REscale: A New Dimension
A new, eco-conscious division of Infinite Scale, REscale design helps keep landfills clear by turning event graphics - vinyl and fabric banners - into stylish products. JUMP TO RESCALEDESIGN.COM.
Utes Men's Basketball
Focused on building a nationally viable men's basketball program, the University of Utah engaged Infinite Scale to bring the U's Athletic Department brand into newly redesigned locker and team rooms.
Home of the first race of the Sprint Cup Chase for the NASCAR Sprint Cup, Chicagoland Speedway desired to enhance the “Chicago” feel of its track.
Utah Olympic Park
Infinite Scale worked with Utah Olympic Park to rethink and refresh the park’s wayfinding and decor by extending their brand into the environment.
Infinite Scale created a one-of-a-kind fan experience for the ballpark by designing a color quadrant program including wayfinding, signage, concession identification and sponsor integration.